The United States is one of the most attractive markets in the world – and also one of the fastest to generate abad buzzwhen something goes wrong. A single post, an unfortunate slogan, or a misjudged campaign can spread within minutes and damage years of brand building.The good news: with the right preparation, most crises can be prevented. By understanding U.S. cultural expectations, professionalizing your internal processes, and planning your communication in advance, you can dramatically redu [...]